Still smoking? There's a safer path forward.
If nicotine gums and patches haven't worked for you, or you're not ready to quit nicotine entirely, there are lower-risk ways of consuming it. We've spent a decade reviewing the evidence and fighting in court for your right to know about them.
Sources: GSTHR, 2026 · WHO, 2026
A consumer movement: former smokers who organised, litigated and kept showing up. Photo: Times of India →
If you smoke, or use toxic SLT
See the evidence on lower-risk ways to keep using nicotine, and how people have quit combustible tobacco successfully with them.
What the evidence says about switching →Policymakers
The global policy case for tobacco harm reduction — what's working elsewhere, what isn't, and what it means for India.
See the policy case →Media
AVI has been quoted, interviewed and bylined on tobacco harm reduction in India for over a decade. We're always available for comment.
Press coverage & contact →Know your rights
Stopped by police over your vape? Use and possession are not offences under PECA.
PECA bans the sale of e-cigarettes, not using or carrying one. This page has the receipts — and a place to report what happened.
What AVI does
A decade of evidence, litigation and advocacy
AVI reviews the international evidence on safer nicotine alternatives, fights bans and restrictions in court, petitions policymakers directly, and puts the case for harm reduction in front of the press — all funded by individual contributions, not industry. Its court challenges helped hold off backdoor bans for years, until the government had to legislate.
- Global, regional, and national burden of exposure to chewing tobacco, 1990-2023: a systematic analysis of the Global Burden of Disease Study 2023.The Lancet. Global health, 2027
- Impact of Non-Tobacco Nicotine Products on Postoperative Outcomes in Soft Tissue Hand Surgery.Journal of hand surgery global online, 2027
- Nicotine and tobacco product use among US youth in 10th and 12th grade, 2023-2025: a repeated cross-sectional study.Lancet regional health. Americas, 2027
From our YouTube channel
For those it's already helped
Quit smoking because you found a safer alternative?
AVI exists because harm reduction worked for people like you, and we want it available to the millions still smoking. This work — litigation, evidence review, correcting misinformation — is funded entirely by individual contributions, not industry. Read 3+ stories from people it's helped →
Support this work →