Tobacco harm reduction for India
Still smoking? There's a
safer path forward.
If nicotine gums and patches haven't worked for you, or you're not ready to quit nicotine entirely, there are lower-risk ways to keep using it. We've spent a decade reviewing the evidence and fighting in court for your right to know about them.
Three groups, one goal
If you smoke
NRTs don't work for everyone. See the evidence on lower-risk ways to keep using nicotine.
Explore your options →Smokeless tobacco users
We also work on harm reduction for India's 200 million smokeless tobacco users.
Read the research →Policymakers & researchers
Our advocacy is built on published evidence, litigation, and a decade-long public record.
See the legal position →People smoke for nicotine, but they die from the tar.
Latest news
All news →Evidence library
Full library →- Nicotine Without Smoke: Tobacco Harm ReductionRoyal College of Physicians, 2016
Electronic cigarettes are banned in India under the Prohibition of Electronic Cigarettes Act, 2019 (PECA). Read what this means for you →
For those it's already helped
Quit smoking because you found a safer alternative?
AVI exists because harm reduction worked for people like you, and we want it available to the millions still smoking. This work — litigation, evidence review, correcting misinformation — is funded entirely by individual contributions, not industry. Read stories from people it's helped →
Support this work →