Still smoking? There's a safer path forward.
If nicotine gums and patches haven't worked for you, or you're not ready to quit nicotine entirely, there are lower-risk ways of consuming it. We've spent a decade reviewing the evidence and fighting in court for your right to know about them.
Sources: GSTHR, 2026 · WHO, 2026
A consumer movement: former smokers who organised, litigated and kept showing up. Photo: Times of India →
If you smoke, or use gutka, khaini or other toxic SLT
See the evidence on lower-risk ways to keep using nicotine, and how people have quit combustible tobacco successfully with them.
How to quit with safer alternatives →Policymakers
The global policy case for tobacco harm reduction — what's working elsewhere, what isn't, and what it means for India.
See the policy case →Media
AVI has been quoted, interviewed and bylined on tobacco harm reduction in India for over a decade. We're always available for comment.
Press coverage & contact →What AVI does
A decade of evidence, litigation and advocacy
AVI reviews the international evidence on safer nicotine products, fights bans and restrictions in court, petitions policymakers directly, and puts the case for harm reduction in front of the press — all funded by individual contributions, not industry.
- DOJO PUREX 60K Introduces Blast Edition: Five New Flavors for the World’s First INSTA-JUICED™ VapeVaping Post
- FDA authorises JUUL2 as second vape with age-gating technologyClearing the Air
- In India, nicotine pouches are slipping through regulatory cracksGoogle Alert: nicotine pouch India
- Addressing challenges in reviewing e-cigarette evidence: proposing a new 'Test for Dominance' in systematic reviews.Journal of public health (Oxford, England), 2026
- Affective reactivity to a remote computer-based Trier Social Stress Test during a planned quit attempt: associations with short-term cigarette smoking lapse risk.Physiology & behavior, 2026
- Assessment of heavy metal contamination and source apportionment in smokeless tobacco products: Implications for human exposure and health risk.Journal of pharmaceutical and biomedical analysis, 2026
Electronic cigarettes are banned in India under the Prohibition of Electronic Cigarettes Act, 2019 (PECA). Read what this means for you →
From our YouTube channel
For those it's already helped
Quit smoking because you found a safer alternative?
AVI exists because harm reduction worked for people like you, and we want it available to the millions still smoking. This work — litigation, evidence review, correcting misinformation — is funded entirely by individual contributions, not industry. Read stories from people it's helped →
Support this work →