Still smoking? There's a safer path forward.
If nicotine gums and patches haven't worked for you, or you're not ready to quit nicotine entirely, there are lower-risk ways to keep using it. We've spent a decade reviewing the evidence and fighting in court for your right to know about them.
Sources: GSTHR, 2026 · WHO, 2026
A consumer movement: former smokers who organised, litigated and kept showing up.
28 September 2019
Six cities took to the streets against the ban
Delhi, Mumbai, Kolkata, Hyderabad, Chennai and Bengaluru — vapers and harm reduction advocates protested the same day, over the same law: masks, placards, and years of quitting cigarettes now at risk of being pushed back to them.
If you smoke, or use gutka, khaini or other toxic SLT
See the evidence on lower-risk ways to keep using nicotine, and how people have quit combustible tobacco successfully with them.
How to quit with safer alternatives →Policymakers
The global policy case for tobacco harm reduction — what's working elsewhere, what isn't, and what it means for India.
See the policy case →Media
AVI has been quoted, interviewed and bylined on tobacco harm reduction in India for over a decade. We're always available for comment.
Press coverage & contact →People smoke for nicotine, but they die from the tar.
- Amending the Law on Prevention and Control of Tobacco Harm - Vietnam.vnGoogle Alert: e-cigarettes
- Des cigarettes « sans » tabac et nicotine au centre d'inquiétudes sanitaires et réglementairesGoogle Alert: e-cigarettes
- Fake vape shops using innocent Cork City homes marked on Google Maps to sell illegal drugsGoogle Alert: Vaping
- Addressing challenges in reviewing e-cigarette evidence: proposing a new 'Test for Dominance' in systematic reviews.Journal of public health (Oxford, England), 2026
- Affective reactivity to a remote computer-based Trier Social Stress Test during a planned quit attempt: associations with short-term cigarette smoking lapse risk.Physiology & behavior, 2026
- Assessment of heavy metal contamination and source apportionment in smokeless tobacco products: Implications for human exposure and health risk.Journal of pharmaceutical and biomedical analysis, 2026
Electronic cigarettes are banned in India under the Prohibition of Electronic Cigarettes Act, 2019 (PECA). Read what this means for you →
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For those it's already helped
Quit smoking because you found a safer alternative?
AVI exists because harm reduction worked for people like you, and we want it available to the millions still smoking. This work — litigation, evidence review, correcting misinformation — is funded entirely by individual contributions, not industry. Read stories from people it's helped →
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