Heated Tobacco Product Awareness and Use Among Young Adult Texas College Students During a Period of Renewed Market Activity, 2025-2026.
Among nearly 18,000 Texas college students in 2025-2026, awareness of heated tobacco products remained low at 15%, with only 2.5% reporting ever trying them and 0.6% using them in the past month. Use was concentrated among young adults already using other tobacco products, particularly e-cigarettes, with no evidence the products were being adopted for quitting smoking.
Relevance to India: None stated.