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cross-sectional

Factors associated with exposure to nicotine pouch content on social media among US adolescents.

Dai HD, Guastello PR, Harlow AF, Bae D, Masonbrink AR, Han DH, Sanchez LM, Cho J, Miech RA, Sussman S, Meza LR, Unger JB, Vassey J, Galimov A, Leventhal AM · Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2026

nicotine-pouch

Nearly 2% of US teenagers saw nicotine pouch marketing on social media weekly, with exposure concentrated on Snapchat and TikTok. Teens who had already used nicotine pouches or showed behavioral problems were significantly more likely to encounter such content.

Relevance to India: None stated.