Why India Is Tobacco Harm Reduction's Most Important Frontier

Argues that India, with an estimated 270 million tobacco users, needs to embrace harm reduction — safer alternatives like e-cigarettes and smokeless nicotine products — rather than relying solely on cold-turkey cessation and taxation, which the piece says have failed to meaningfully cut tobacco use or deaths. Names India’s tobacco-control establishment and state economic interests in the tobacco industry as the main obstacles to that shift.